What is the authority of a website?
The authority of a website is a series of values that together represent the prestige of one page against others, giving it a higher value and quality. To measure it, it has three fundamental aspects: the domain authority (DA), the page authority (PA) and the PageRank.
How to Increase authority of a website?
There are several tools to measure the authority of a website but the best known and used are:
Seo Toolbar MOZ
Extension for browsers Google Chrome and Mozilla Firefox used to measure the authority of a domain or searches in Google, very easy to use and with the option to deactivate it when it is not necessary.if you don’t want to install any extension you can visit this direct link to check your website authority.
Open Site Explorer
It is not necessary to install any element, this tool will measure the authority of the domain and will give you information about the links of higher quality that are contributing these values.
Tips to increase the authority of your website
Following these tips will increase the authority of a site, thus gaining more prestige and highlighting its quality.
Create a consistent website structure
It is a very important point to create a consistent and coherent structure of the site. This is one of the aspects that are commonly overlooked and are not taken into account when creating the information architecture when designing the web.The relationship between the main page, secondary pages and landing pages is a fundamental aspect since it allows the user to navigate more smoothly through the entire site.
Get quality links
It is the most important aspect to increase the authority of a domain and is based on getting quality links to the website, these should be natural links that are always from sites with the same theme and language since Google always seeks a relationship between both sites and the quality of content.if you want to check your quality of content you can use this Plagiarism Checker Free Tool.
Importance of social media
Thanks to the boom, the reach and the notoriety that social networks have, these have become a fundamental factor in determining the average domain authority. For this reason, whenever the content of the site is mentioned or shared in the social media, the authority will be gained. In addition, it is a very effective method to generate qualified traffic to the website.
Exchange of publications
It is a very common way to increase the authority of a website, as well as improve aspects such as the number of readers, etc.
Generate high-quality content
It must generate good quality content and great value for users, this will make this content is shared by other blogs and social networks, ensuring a great dissemination and good positioning of it.This represents one of the most effective ways to gain authority. However, if it is not added together with a good dissemination of information or promoted, the value of the impact will be reduced.
Internal links are a fantastic way of transmitting authority from one page to another, the idea is to have at least one in each of the posts. In addition, there are plugins like WordPress Related Post, which allows you to add a series of internal links related to the same theme of each post.
Sanitize and check incoming links
As mentioned, it is important to receive links from authority domains, and for this reason, it must be ensured that there are no links from low-quality sites, link directories or sites that may have been penalized.
It is not enough just to prevent this type of situation, but regularly you should find out if there is a linked page that does not favor the site and “de-index” if there are suspicions that it can be harmful.
Comment on important blogs
Comment on blogs is positive for the following reasons:
- Improve SEO linking to other domains of the same subject
- Encourage other editors to comment on our blog
- Get visits on the website
- Make the site known to others in the same field
There are various ways and practices through which the authority of a website can be improved. However, these must go hand in hand with quality content to ensure the increase and maintenance of authority.