SEO is a term widely used in the world of the internet. Responds to the acronym of Search Engine Optimization (Optimization for search engines) and we can define it as a set of techniques aimed at achieving rapid indexing so that a web page appears in the first positions when making a specific query in a search engine. The correct use of SEO techniques makes websites more user-friendly, and this increases visibility and visits.
This set of techniques involves taking into account both the web architecture and the coding, and also the keywords that best represent each of the contents of your website.
Search engine optimization affects only organic search results, not paid or sponsored results, such as Google AdWords. At all times we talk about traffic attracted by free (organic) techniques.
The better the organic positioning for a particular search, the greater the possibility that this site will be visited by a user who is making a specific query. That’s why optimization is so important.
On the other hand, do not confuse SEO with SEM. SEO is organic positioning and does not require any payment to the search engine, and the SEM (Search Engine Marketing) refers to the management of sponsored or paid links in the advertising systems of search engines. To perform SEM campaigns, search engines offer ad delivery tools, such as Google AdWords, which is the most popular.
Generally, SEO is accompanied by marketing actions, such as the search for relevant links and participation in social networks, thus facilitating the propagation and presence on the internet.
The application of SEO techniques provides the following:
Increase in the number of visitors who are looking for your service or product.
Greater number of conversions
Increase in earnings
Saving money in marketing campaigns and traditional advertising.
Promotion without rest.
Load the web page faster and more efficiently.
Compatibility with all browsers.
There are no tricks or formulas that can position a website in the first results of a query. Over time, the programs and algorithms that are used to index the pages have evolved to avoid the possibilities of deception. For positioning in search engines it is very important:
Constancy: The results are not from one day to the next, it is a process that requires your time.
Unique and original content: Content is fundamental, it is very important to offer original, unique and quality content. Google appreciates that it is updated and that it is not repeated in other web pages.
We have to understand SEO as a global strategy, since there are many internal and external factors that must be taken into account:
Clean and organized contents
Original and unique contents
Time spent on the web
Consistency in outbound links